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<title>5 Traditional Strategies That Will Effectively Grow Your Personal Brand</title>
<link>http://allterranews.com/news/55/18788/5-Traditional-Strategies-That-Will-Effectively-Grow-Your-Personal-Brand.html</link>
<description><![CDATA[These strategies have been discussed in terms of growing a brand, but can they also translate to helping people grow their personal brand?]]></description>
<category>brand-equity</category>
<pubDate>Wed, 10 Nov 2021 20:39:00 +0100</pubDate>
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<title>Focus on One Thing, or Diversify?</title>
<link>http://allterranews.com/news/55/18786/Focus-on-One-Thing-or-Diversify.html</link>
<description><![CDATA[Advice for new business almost inevitably falls into those two camps, but there's actually an effective way to embrace both strategies.]]></description>
<category>brand-equity</category>
<pubDate>Wed, 10 Nov 2021 03:30:00 +0100</pubDate>
<guid>http://allterranews.com/news/55/18786/Focus-on-One-Thing-or-Diversify.html</guid>
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<title>3 Ways to Boost Your Personal Brand</title>
<link>http://allterranews.com/news/55/18775/3-Ways-to-Boost-Your-Personal-Brand.html</link>
<description><![CDATA[Building and maintaining one is not easy, but necessary for an increase in opportunities.]]></description>
<category>brand-equity</category>
<pubDate>Tue, 9 Nov 2021 20:34:52 +0100</pubDate>
<guid>http://allterranews.com/news/55/18775/3-Ways-to-Boost-Your-Personal-Brand.html</guid>
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<title>A Google Exec Declared Guest Blogging 'Dead' in 2014, But Here's How to Make It Pay Dividends in 2022 and Beyond</title>
<link>http://allterranews.com/news/55/18762/A-Google-Exec-Declared-Guest-Blogging-Dead-in-2014-But-Heres-How-to-Make-It-Pay-Dividends-in-2022-and-Beyond.html</link>
<description><![CDATA[Contrary to popular opinion, guest blogging isn't dead -- as long as you use these eight strategies to maximize your brand's results.]]></description>
<category>brand-equity</category>
<pubDate>Mon, 8 Nov 2021 21:23:10 +0100</pubDate>
<guid>http://allterranews.com/news/55/18762/A-Google-Exec-Declared-Guest-Blogging-Dead-in-2014-But-Heres-How-to-Make-It-Pay-Dividends-in-2022-and-Beyond.html</guid>
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<title>How to Cultivate a Customer-Centric Approach to Brand Building</title>
<link>http://allterranews.com/news/55/18761/How-to-Cultivate-a-CustomerCentric-Approach-to-Brand-Building.html</link>
<description><![CDATA[Get a clear understanding of the differences between the top-down and bottom-up business approaches.]]></description>
<category>brand-equity</category>
<pubDate>Mon, 8 Nov 2021 02:00:00 +0100</pubDate>
<guid>http://allterranews.com/news/55/18761/How-to-Cultivate-a-CustomerCentric-Approach-to-Brand-Building.html</guid>
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<title>From monkeys and adventures to a multi-million dollar business: the marine engineer who created Kipling bags</title>
<link>http://allterranews.com/news/55/18750/From-monkeys-and-adventures-to-a-multimillion-dollar-business-the-marine-engineer-who-created-Kipling-bags.html</link>
<description><![CDATA[The famous monkey keychains that have enchanted the world began in Antwerp when a marine engineer decided to change careers.]]></description>
<category>brand-equity</category>
<pubDate>Sun, 7 Nov 2021 20:38:54 +0100</pubDate>
<guid>http://allterranews.com/news/55/18750/From-monkeys-and-adventures-to-a-multimillion-dollar-business-the-marine-engineer-who-created-Kipling-bags.html</guid>
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<title>Facebook Expected to Reveal Its Secret New Name</title>
<link>http://allterranews.com/news/55/18739/Facebook-Expected-to-Reveal-Its-Secret-New-Name.html</link>
<description><![CDATA[Facebook CEO Mark Zuckerberg is believed to talk about the platform's new name next week.]]></description>
<category>brand-equity</category>
<pubDate>Sat, 6 Nov 2021 20:56:16 +0100</pubDate>
<guid>http://allterranews.com/news/55/18739/Facebook-Expected-to-Reveal-Its-Secret-New-Name.html</guid>
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<title>Why Companies Want to Be Known as 'The Brand That Cares'</title>
<link>http://allterranews.com/news/55/18727/Why-Companies-Want-to-Be-Known-as-The-Brand-That-Cares.html</link>
<description><![CDATA[Marketing isn't nefarious or a dark art, but companies can use it as such to misrepresent themselves.]]></description>
<category>brand-equity</category>
<pubDate>Fri, 5 Nov 2021 22:31:46 +0100</pubDate>
<guid>http://allterranews.com/news/55/18727/Why-Companies-Want-to-Be-Known-as-The-Brand-That-Cares.html</guid>
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<title>From Store to Door, Kroger Tests Autonomous Grocery Delivery</title>
<link>http://allterranews.com/news/55/18789/From-Store-to-Door-Kroger-Tests-Autonomous-Grocery-Delivery.html</link>
<description><![CDATA[<br>"Unmanned delivery will be a game-changer for local commerce" says Kroger's tech partner
<br>]]></description>
<category>brand-equity</category>
<pubDate>Thu, 28 Jun 2018 16:00:39 +0200</pubDate>
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<title>Under Armour and Dwayne Johnson Release Project Rock Collection</title>
<link>http://allterranews.com/news/55/18790/Under-Armour-and-Dwayne-Johnson-Release-Project-Rock-Collection.html</link>
<description><![CDATA[<br>UA and The Rock release #ProjectRock — but don't call it a brand, it's a "movement"
<br>]]></description>
<category>brand-equity</category>
<pubDate>Thu, 28 Jun 2018 15:00:02 +0200</pubDate>
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<title>Brand 10 Things You Need to Know for Thursday June 28</title>
<link>http://allterranews.com/news/55/18791/Brand-10-Things-You-Need-to-Know-for-Thursday-June-28.html</link>
<description><![CDATA[<br>Walmart 3D shopping, Chipotle shrinks to grow, Snap gaming and more
<br>]]></description>
<category>brand-equity</category>
<pubDate>Thu, 28 Jun 2018 13:01:58 +0200</pubDate>
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<title>FCA Celebrates Apple (and Alice Cooper) in New Campaign</title>
<link>http://allterranews.com/news/55/18792/FCA-Celebrates-Apple-and-Alice-Cooper-in-New-Campaign.html</link>
<description><![CDATA[<br>Siri and CarPlay are featured in multi-brand and musical FCA campaign
<br>]]></description>
<category>brand-equity</category>
<pubDate>Wed, 27 Jun 2018 20:00:10 +0200</pubDate>
<guid>http://allterranews.com/news/55/18792/FCA-Celebrates-Apple-and-Alice-Cooper-in-New-Campaign.html</guid>
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<title>‘Mas Fuerte’: 5 Questions With Presidente Beer’s Rebecca Chen</title>
<link>http://allterranews.com/news/55/18793/‘Mas-Fuerte’-5-Questions-With-Presidente-Beer’s-Rebecca-Chen.html</link>
<description><![CDATA[<br>New doc and block party celebrate Dominican Republic’s underground music scene
<br>]]></description>
<category>brand-equity</category>
<pubDate>Wed, 27 Jun 2018 18:15:58 +0200</pubDate>
<guid>http://allterranews.com/news/55/18793/‘Mas-Fuerte’-5-Questions-With-Presidente-Beer’s-Rebecca-Chen.html</guid>
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